Marketing & Strategy
Traffic analysis
Traffic analysis is an essential practice for website owners who want to improve their online presence and provide a better user experience. By using traffic analysis tools such as Google Analytics, website owners can collect and analyse data about their website visitors, including the number of visitors, the length of their visit, the pages visited and the traffic sources. This analysis helps identify the most popular pages, the most effective traffic channels, conversion opportunities and improvements needed to deliver an optimal user experience. Traffic analysis data should be used to optimise website content and navigation, improve conversion rates and build visitor loyalty. Traffic analysis should be performed regularly to monitor trends and changes in visitor behaviour and maintain a successful online presence.
Newsletter & E-emailing
The newsletter & E-mailing is the means to make known, to the people who wish it, the information and the events, come or past, concerning your company. It also allows you to highlight new products or promotions by targeting interested people. You avoid sending mass mailings to members who are not interested in receiving certain information or news. This way, you preserve your reputation as a sender by limiting the number of emails reported as spam.
The advantage of the newsletter is that the recipients can choose to subscribe freely, they can be part of your customers, in your customer base, or strangers, i.e. the public subscribes freely.
Because you don’t have the time, let us handle your newsletter campaigns so you can focus on your business.
Search Engine Optimization (SEA), SEO, SEM
SEO is an essential strategy for improving the visibility and reputation of a website. SEO is a natural search engine optimization technique that consists of optimizing the website for search engines to appear at the top of search results organically. SEA is a paid search technique that uses online advertising to appear in search results. SEM is a search engine optimization strategy that combines SEO and SEA techniques to maximize the visibility of a website. The choice of strategy depends on many factors such as business objectives, budget and competition. SEO can help increase traffic, improve visitor quality and increase conversions and online sales.
Community manager
The Community Manager has an important role in managing the company’s reputation, the brand on the net, and the company’s image. He or she is the conductor of the web’s workings.
Although the company’s reputation and brand on the web are important, the Community Manager must also play a role of moderator, of watchdog, because the image is also very important.
He/she controls exchanges, develops the number of ambassadors, creates debate and listens to the communities, encouraging them and making them loyal (with rewards at the end). It also ensures that ethics are respected in order to avoid any excesses.
It has been shown by many studies that the most important factors affecting a site’s ranking on search engines are the signals from social networks (tweets and retweets from Twitter, +1 from Google+, like from Facebook)
Maintaining
Maintaining a website is an essential task to ensure that it functions properly and is secure in the long term. It includes activities such as updating software, backing up data, fixing errors and bugs, managing content updates and ensuring website security. Regular maintenance ensures that the website is always operational and up-to-date, improves its loading speed, ensures compatibility with different browsers and devices and ensures the security of visitors and website data. Maintenance activities should be carried out proactively to avoid unforeseen problems and to ensure the quality and reliability of the website. It is recommended that regular maintenance be planned to ensure that the website performs well and is secure throughout its life cycle.
Application maintenance and corrective maintenance:
TMA (third-party application maintenance). If you subscribe to application maintenance, this means that your site and its components will be updated regularly and will ensure the site’s longevity.
Corrective maintenance means that in addition to updating the site, the developer will also correct any new bugs. Indeed, it sometimes happens that with the update of a browser, a display bug appears. In this case, corrective maintenance guarantees that it will be solved. This type of maintenance covers a broader action, and is therefore generally more expensive.
Each solution (WordPress, Joomla, Drupal, etc.) has its strengths and weaknesses, and possible accounting issues, etc. Maintenance should be a specialist affair in order to guarantee its proper execution.
Maintenance is like an insurance policy, which guarantees that your website is in good shape, but not only that; it also guarantees its durability.
Building a website is an investment, which requires monitoring and care in order to make it profitable. You have understood that! The maintenance of a website is part of a risk economy, it is not mandatory but it is better to think twice.
For your peace of mind and the durability of your site, call on a specialist.
We offer several packages,
Catalogue management
Definition of a catalogue site
A catalogue site is a site that presents in detail part or all of a company’s product catalogue. The catalogue can contain hundreds or even thousands of product sheets, unlike a showcase site, which often only contains a few pages of general presentation. A website that allows you to download a catalogue, in pdf format, is not strictly speaking a catalogue website.
There are different types of website
when the products in the catalogue are offered for sale through an exclusive distribution network, catalogue websites are particularly useful. Multiplying product sheets with relevant content is a good way to improve your natural referencing (SEO).
-Showcase site: presentation of the company, its products and services.
-Catalogue site: detailed presentation of products.
-E-commerce site: online sales.
Each site offers functions for creating catalogues; we will see later how to convert visitors into customers using catalogues and a portfolio.